One in Four Hospital, Urgent Care Patients Influenced by Social Media
Social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it, according to the...
View ArticleMarch Web Stats Reveal Twitter Frenzy
Americans turned to the web in March 2009 to plan spring and summer travel and manage their personal finances, but also flocked online to feed their growing obsession with microblogging site Twitter,...
View ArticleSocNets, Web Video Radically Alter Online Behavior
The growing popularity of online social networking and video content is deepening web users’ engagement with the internet and is causing a dramatic shift in the global online landscape – both for...
View Article‘Global Multipliers’ Have Disproportionate Influence, Spending Power
A new study has identified a small segment of the global population that exerts a very significant influence on other consumers in such categories as travel, luxury, finance, electronics and “green”...
View ArticleBehind the Curve: Week Ended April 24, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleStingy Shoppers Spell Good News for Wal-Mart
US consumers are growing increasingly stingy with their money and are becoming more and more likely to base their retail purchase decisions on price, according to a study from The Gordman Group, which...
View ArticleEU Marketers Increase Online Ad Spend
More than two-thirds (70%) of European advertisers say their internet ad spending is increasing this year, while nearly half agree that the internet is “essential” to their marketing efforts, according...
View ArticleTweeters Motivated by Learning, Immediacy
Though recent media accounts suggest that some Twitter users have jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleImage-Based Online Ad Impressions by Industry – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleSMBs Poised to Triple Website Spending
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of...
View ArticleOnline Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this...
View ArticleTop 10 Video, Multimedia Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNew Yorkers Claim More Stress than Other Americans
Nearly three-fourths (74%) of office workers in New York City believe they are more stressed-out than those who live elsewhere, and that this stress is being exacerbated by the economic crisis,...
View ArticleStill-Low Consumer Confidence Improves Significantly
The Conference Board’s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit an...
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